Change is in the air! Here’s what’s cooking with me:
My job for the past 5 years
For the past 5 years, I have worked as a nutrition coach alongside the esteemed functional medicine practitioner, Dr. Frank Lipman. It was an incredible opportunity and mentorship.
Dr. Lipman is a huge advocate for health coaches, and after I joined his practice in 2010, he slowly grew the team to 8 health coaches. I joined patient consultations, heard complicated health histories, and learned how to use functional medicine to help many conditions – migraines, digestive problems, adrenal fatigue, autoimmune disease, candida, and so on.
I loved my job! Dr. Lipman would create a plan for a patient, and I would sit with them one-on-one and walk them through the plan. A dramatic diet overhaul is overwhelming. My goal was to make sure that the patient would leave feeling like “I can do this.” I used many tools to achieve this – simple explanations, hard science, delicious recipes, humor, tough love, empathy. Compliance went up, patients got great results, I got amazing experience – everyone wins.
So why did I leave?
This summer, my husband Karan released his new book The Seeker in India. I helped him with our pre-order campaign all spring. We worked at night, and got a babysitter every Sunday afternoon so we could work in a Brooklyn coffee shop.
In June, we went to India for two weeks to launch the book, which was an instant bestseller.
Once the book was available in stores, there was a lot more to do! So we made the decision that I would work full-time on the book launch and my nutrition practice. I left Dr. Lipman’s practice at the end of July. It was a teary goodbye!
Some FAQ’s I’ve been getting from friends and loved ones:
What does book marketing entail? What do you do all day?
Lots! My to-do list is always a mile long. And my boss Karan is a Chief Marketing Officer and an MBA – he puts me to work! Here are a few of the projects on my plate:
- Managing social media (Facebook, Twitter, Instagram, YouTube)
- Drafting responses to interview requests and magazine articles
- Creating a wildly successful book reviewer program
- Ad buying through Facebook and Google to grow our email list
- Meeting the whip-smart team at Vayner Media on book marketing strategy
- Creating a book trailer
- Server migration of Karan’s website (boring!)
- Creating a Yogic Nutrition guide as a gift for Karan’s email list
- Etc, etc etc.
What’s the difference between The Seeker and The Yoga of Max’s Discontent?
Great question! Same book, different publisher, title, launch date, cover and audience.
The Seeker was published by Penguin India in June 2015.
The Yoga of Max’s Discontent will be published by Penguin US (Riverhead Imprint – the guys who publish Elizabeth Gilbert, Khaled Hosseini and the Dalai Lama) in May 2016.
I want to read this! How can I get the book?
If you live in India, you can order The Seeker here.
If you live in the US, you can pre-order Max on Amazon here.
Do you work at home?
No, I would lose my mind – we have 2 toddlers at our house all day. I rent an office through Greendesk in Dumbo. Coconut comes to office with me. It’s great.
Do you still have a nanny?
YES, we still have our wonderful nanny – because I am working full-time! That said, my commute went from 45 minutes to 5 minutes, so there is some nice time freed up to spend with the baby.
What about nutrition? Are you still doing health coaching?
I can’t NOT do nutrition work! After having Leela last year, I had baby weight to lose, and started doing Beachbody workouts. I’ve done T25, Insanity Max 30, 21 Day Fix and CIZE. I LOVE my workouts. I’ve regained my core strength, lost (most) of the weight, feel stronger than before pregnancy, and can squeeze in my 30-minute workouts in the morning or right after Leela goes to bed.
I also started drinking Shakeology last November on the day I went back to work after maternity leave because I was exhausted all the time and it did wonders for my energy and sugar cravings. Karan and I have it for breakfast every day.
Since I love these workouts and shakes, and they come with a sensible Kerry-approved eating plan, I’ve started coaching with Beachbody. I spend about 1 hour a day on this side business, and the money is quickly growing from “coffee” money to “grocery” money and now inching up to more substantial “rent” money.
If you’re friends with me on Facebook, you’ll see that I run free groups there every month – Sugar Smackdown, Abs Challenge, Booty Challenge, etc. Those free groups feed into paid groups of people who are committing to doing full Beachbody programs – which is where the magic happens in terms of results!
The Beachbody programs bring together 4 key elements: Fitness, Clean Eating, Portion Control, and supercharged nutrition with the Shakeology. Since graduating from nutrition school in 2008, it’s the most complete and comprehensive approach I’ve found.
Reach out to me if you’d like to get involved! All are welcome, and I’m happy to help find the right program for you. We have a new group starting on August 31.
Do you feel you made the right decision?
Yes – so far, so good! I miss the team at Dr. Lipman’s office, of course. But I’m having fun, I see the baby more, and we’re in hot pursuit of our goal of making The Yoga of Max’s Discontent a #1 New York Times bestseller. In the meantime, The Seeker book sales are accelerating every day.
I read this quote a few weeks ago and it’s been my mantra through this career change:
“If you don’t build your own dream, someone else will hire you to help build theirs.”
Here’s to building your dreams!
Lots of love,